About
Advising leaders on the business of wine.
Greg Tucker has spent his career translating wine — its craft, its markets, its risks — into a language that executives and operators can use with confidence.
Greg Tucker
Principal Advisor, Napa Valley Wine Advisors
Biography
Greg Tucker is the founder of Napa Valley Wine Advisors, a private consulting practice serving executives, wineries, and hospitality organizations. His work spans wine education, program design, and fraud advisory — all built on a career spent inside the trade.
Based in Napa Valley, Greg regularly travels to lead seminars, consult on cellars, and advise buying committees. His clients value a quiet, exacting style — one that prioritizes clarity over performance and craft over spectacle.
Experience
- Three decades in the wine industry
- Executive advisor to global leadership teams
- Winery and hospitality program consultant
- Independent provenance & authentication reviewer
Certifications
- Culinary Institute of America Wine Professional
- WSET III Certificate with Merit
- WSET Diploma student, including Wine Fraud research
- Napa Valley Wine Expert
- Champagne Expert
- Stanford University MBA
Philosophy
Wine is a tool for relationships, not a status symbol.
Greg’s engagements begin with a simple question: what is the organization actually trying to build? A more confident leadership team. A wine list that reflects the brand. A cellar that appreciates instead of ages badly. The wine follows the strategy — never the other way around.
Approach
Personal, discreet, and unaffiliated.
Every engagement is led personally by Greg. There are no distributor relationships, kickback arrangements, or hidden incentives. Clients receive advice built entirely around their interests — which is precisely why leadership teams and collectors return.
Work with Greg
Bring wine into your leadership conversations.
Whether you’re planning a seminar, refining a program, or reviewing a cellar, a short call is the best place to start.