Advisory
Wine fraud is a business risk.
Treat it that way.
Counterfeit wines make up as much as 20% of the industry, and has moved from a rare wine collector’s problem to a C-Suite challenge. As a WSET certified expert, Greg provides objective, confidential and discreet counsel for the leaders responsible for wine sales and business growth.
The problem
A market built on trust,
with limited verification.
Fine wine changes hands across auctions, private sales, brokers, and secondary markets — most of it without meaningful authentication. Bottles travel farther than their paper trails.
The result is a category where wineries, restaurants, hotels, retailers and private collectors carry far more risk than they realize. Not from bad decisions, but from bad information.
Greg's expertise
Three decades of pattern recognition.
Greg’s advisory work is grounded in years of hands-on involvement with high-end cellars, auction markets, and the collectors who navigate them. He knows what a suspect lot looks like, and — more importantly — what a healthy buying process looks like.
His role is independent. There is no inventory to sell, no house to represent, and no incentive other than the client’s outcome.
Consulting approach
A practical, three step process
Step 01
Assess
For wineries – review current fraud prevention approaches vs. best practices
For wine owners – Review collections, buying history and sources for potential risks
Step 02
Authenticate
For wineries – assess inventory in the system for signs of fraud.
For wine owners – Evaluate high-risk lots against known counterfeit patterns, market history and provenance data.
Step 03
Advise
For wineries – practical, prioritized fraud minimization strategy and solutions.
For wine owners – Hold & sell recommendations, insurance strategies and go-forward buying strategies
Benefits
- Independent verification you can act on
- Practical fraud prevention approaches and solutions
- Certified report for Audit and Board review
- Clear inventory picture across cellars and lots
- Buying safeguards for future acquisitions
- Documentation that supports insurance and audits
- Confidence to serve, gift, or sell what you own
Industries served
- Private collectors
- Wineries
- Retailers
- Hospitality groups
- Auction buyers
- Insurance advisors
- Wine funds
- Restaurants
Confidential inquiry
Discuss a cellar, a buying decision or your supply chain.
Advisory
Get a clearer view of your risk
and how to minimize it affordably.
Most engagements start with a private, no-obligation call. Greg will listen, ask a few pointed questions, and recommend a sensible next step.